Bachelor's thesis
“Eco-visions”: Popularising the solarpunk trend through concept art. Publication and elements of a graphic campaign design

Bachelor's thesis
“Eco-visions”: Popularising the solarpunk trend through concept art. Publication and elements of a graphic campaign design

Creation: 2026

Bydgoszcz University of Science and Technology

Major: Visual Communication

Supervisor: Katarzyna
Rumińska-Rutkowska, PhD

The bachelor's thesis "Eco-visions" explores the theme of solarpunk—a pro-ecological and utopian movement that offers an optimistic alternative to the dystopian visions that dominate popular culture. The main aim of the project is to translate the ideas of this genre—which operates primarily in the literary sphere and lacks an established aesthetic—into a coherent visual language through concept art, whilst also raising awareness of the movement and promoting pro-ecological attitudes.

The bachelor's thesis "Eco-visions" explores the theme of solarpunk—a pro-ecological and utopian movement that offers an optimistic alternative to the dystopian visions that dominate popular culture. The main aim of the project is to translate the ideas of this genre—which operates primarily in the literary sphere and lacks an established aesthetic—into a coherent visual language through concept art, whilst also raising awareness of the movement and promoting pro-ecological attitudes.

Rok powstania: 2026

Creation: 2026

Creation: 2026

Politechnika Bydgoska

Bydgoszcz University of Science and Technology

Bydgoszcz University of Science and Technology

Kierunek: Komunikacja wizualna

Major: Visual Communication

Major: Visual Communication

Promotor: dr Katarzyna
Rumińska-Rutkowska

Supervisor: Katarzyna
Rumińska-Rutkowska, PhD

Supervisor: Katarzyna
Rumińska-Rutkowska, PhD

The visual layer of the fictional world was developed based on the author’s own research of selected works of literature. A direct result of this research is an educational publication in the form of a guide to the vision of solarpunk, which depicts a reality based on renewable energy sources, the art of upcycling, and a society founded on mutual aid.

The visual layer of the fictional world was developed based on the author’s own research of selected works of literature. A direct result of this research is an educational publication in the form of a guide to the vision of solarpunk, which depicts a reality based on renewable energy sources, the art of upcycling, and a society founded on mutual aid.

The publication is complemented by dedicated elements of the graphic campaign—postcards, stickers, a handy kit for sewing your own patch onto clothing, a tin of flower seeds, second-hand T-shirts decorated by hand, and posters.

The publication is complemented by dedicated elements of the graphic campaign—postcards, stickers, a handy kit for sewing your own patch onto clothing, a tin of flower seeds, second-hand T-shirts decorated by hand, and posters.

©2026 Aleksandra Budnik

al.budnik.business@gmail.com

©2026 Aleksandra Budnik

al.budnik.business@gmail.com